Nissan Digital Program
Offering industry-leading solutions to effectively
manage your digital showroom.
Nissan Digital Program
Offering industry-leading solutions to effectively
manage your digital showroom.
Program Overview
The Nissan Digital Program connects Nissan Dealers with a curated suite of industry-leading providers and digital tools, empowering you with the choice of partnered solutions. By leveraging these partnerships, your dealership will be positioned to offer a best-in-class consumer shopping experience, both online and in-store, promoting increased retail sales, consumer satisfaction and advocacy.
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Dealer Websites
Nissan has partnered with industry-leading website providers to offer fully integrated, enhanced top-tier digital showroom experiences for consumers. By collaborating with preferred partners, Nissan ensures that dealerships receive up-to-date content and tools that optimize the online consumer journey. The dealer website program offers flexibility and allows for customization while ensuring seamless integration with exclusive digital content and tools for a dynamic, competitive online presence.
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Lead Management
Nissan’s advanced lead management program offers dealers five lead types: Brand Leads, MOR/LCN Loyalty Leads, Dealer-Generated Leads, Dealer Website Leads, and Third-Party Leads. These programs work together to provide high-quality leads. The platform also includes Nissan Analytics, a reporting dashboard that provides real-time lead data and consolidates key account details like Dealer Profile, Hours of Operation, CRM Provider, and lead settings.
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Digital Retailing
Nissan’s Buy@Home Enterprise Adaptive Retail Platform with full retail attribution enables the Nissan dealers to understand exactly how their marketing and customer interactions translate into sales. This leads to better decision-making, more efficient use of marketing spend, and the ability to create more personalized experiences for customers, which ultimately boosts sales and customer satisfaction.
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Reputation Management
Nissan dealerships can enhance their reputation and social media visibility through packages from our partner, Reputation.com. By teaming up with Nissan's preferred provider, dealers can manage their online presence and engage with customers on social media. Reputation management services help boost customer loyalty, satisfaction, and encourage positive online reviews.
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NCAR
NCAR is the top in-dealership consultation and delivery tool in the automotive industry, with over 5 million new vehicle deliveries. This mobile-friendly, web-based solution ensures a personalized experience for every customer throughout their purchase journey.
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