The benefits of the NDP are to provide Dealers with:

• Choice  between multiple digital solution providers.
• Direct Data Integrations with Nissan North America ensuring accuracy and timeliness of data.
• Competitive Pricing from industry leading providers.

Dealers will need to select a provider and submit their Dealer information through the website portal. The provider will reach out within 24 business hours to continue the enrollment process. Dealers can review the website providers on the  Dealer Websites  Page and are encouraged to contact our Program Support Team with specific provider questions. To select a provider, visit the Enroll Now Page.

New Dealers or Dealers going through a buy/sell will be entered into the queue as soon as they submit their provider selection through the website portal. New open points and buy sells are prioritized in the website provider’s queue, however new Dealers are encouraged to enroll as soon as possible.

If a Dealer wishes to migrate to a different provider, they will need to visit the website portal to make their provider and package selections. The Dealer is also responsible for canceling the existing provider’s contract.

Dealers will be billed directly by the provider they have chosen and will be required to adhere to the billing terms set up by their chosen provider.

Dealers are strongly encouraged, but not required, to use providers that are part of the Nissan Digital Program. Should a Dealer decide to use a provider that is not included in the program, the Dealer is responsible for managing any websites/services outside of the Nissan Digital Program.

No. As in the past, the Dealer is ultimately responsible for web content and encouraged to submit changes to their sites to Ansira regularly for pre-approval.

Please reach out to our Program Support Team at info@nissandigitalprogram.com.

The benefits of the ELMS program are:

• Nissan Exclusive Support Services
• Optimized Lead Reporting Metrics
• Enhanced Third Party Lead Sourcing Capabilities
• Improved Duplicate Management Across Sources
• Efficient and Consistent Communication and Processes Amongst Providers

To gain access to or modify the access level for the ELMS Analytics Tool, please reach out to NNA Net Support directly at (888) 435-7567.

Nissan dealers have the flexibility to opt into five distinct lead programs, each targeting specific lead types:

• The Brand Leads Program is divided into two subtypes: Brand – NABR and Brand – Other. Brand – NABR leads are organic leads generated by customers shopping on NissanUSA.com and submitting their contact information on available forms. Brand – Other leads encompass non-organic Nissan USA leads and other programs, such as Call-Center leads.
• The MOR/LCN Loyalty Leads Program consists of both off-lease and retail loyalty Nissan customers that may be coming up on the end of a lease or are potentially looking to purchase a new Nissan vehicle.
• The Dealer Generated Leads Program operates in tandem with our two-way integration with our certified CRM providers. This program enables dealers to share leads created within their dealership’s CRM, including walk-ins, phone calls, and internet leads, with our system, strictly to enhance our de-duplication logic for leads received from our other programs and strengthen our reporting metrics available in ELMS Analytics.
• The Dealer Website Leads Program allows dealers to receive their new vehicle leads generated from their dealer website through ELMS. It also helps to improve our de-duplication logic and refine the reporting metrics available in ELMS Analytics. To enroll in this program, a dealer must be utilizing one of Nissan’s preferred Website Providers: Ansira, Dealer eProcess, DealerFire, Dealer Inspire, Dealer.com, DealerOn, Fox Dealer, or Team Velocity.

To make updates to your enrollment settings, please follow the click path below:

• NNA Net - My Links - Dealer Operations - ELMS - Enterprise Lead Management System (NABR) - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - Lead Settings - Fill out your contact information (Dealer Contact, Dealer Title, Dealer Phone Number, Dealer Email Address) - Make wanted update - Click Submit
• As a note, all lead settings requests must be submitted by and/or confirmed by a Dealer Principal, Executive Manager, or General Manager.

To participate in ELMS, receive and share leads from any of the optional programs, and to utilize reporting metrics through the Analytics Tool, a dealership must utilize a certified CRM provider.

For more information on CRM providers and how to enroll, please reach out to the Nissan Digital support team at (833) 215-7463 or info@nissanactivebuyerreferral.com.

Approved Providers:

• Affinitiv (CarResearch XRM)
• ASN Software
• AutoAlert CXM
• CDK Modern Retail CRM
• DealerPeak
• DealerSocket
• Dominion Vision
• Dominion Web Control (AVV)
• DriveCentric
• Momentum
• PBS
• ProcessPro
• ProMax/Stack
• Reynolds
• Tekion
• TheCRM Corporation (iMagicLab)
• VinSolutions

To update your CRM provider and ensure that leads are successfully delivered on behalf of your dealership, please follow the click path below:

• NNA Net - My Links - Dealer Operations - Nissan NABR Program - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - CRM Settings - Fill out your contact information (Dealer Contact, Dealer Title, Dealer Phone Number, Dealer Email Address) - Uncheck Old Provider - Check New Provider - Click Submit - The dealer will receive an email from our INFOBOX with next steps
• As a note, we do not house lead routing addresses in our system, as leads are direct posted with the highest level of security based on your Nissan dealer code and the CRM provider actively attached to your account.

Most of the leads programs associated with ELMS are offered at no charge. Dealers are only required to pay for participation in the Third Party Leads Program, which operates at a $20 per lead cost basis.

Nissan dealers will be billed directly by Nissan for Third Party Leads each month, with the charge appearing on their Monthly Miscellaneous Parts Statement under the line item “3RD PARTY ELEADS – SALES”, and will include the price per lead, the total number of leads being charged, and the total amount for Third Party Leads received.

Although our software includes logic to filter out invalid and duplicate leads, errors may still occur. As a result, we offer dealers the option to submit any leads they have received through our program for a lead credit review. To submit leads through the credit review process, please follow the click path below.

NNA Net - My Links - Dealer Operations - ELMS - Enterprise Lead Management System (NABR) - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - Request Lead Credit - Fill out contact information (Retailer Name, Title of Retailer Contact, Retailer Phone Number, and Retailer Email) - Include either Lead ID or Lead Key and the reasoning for credit in the comments section - Submit - The dealer will receive a confirmation email once the lead has been reviewed, stating whether or not the lead has been credited and why.

For more information about our Lead Credit Review Process, please visit the Lead Credit Review tab available on this website.

To maintain consistency across all Nissan dealerships, we recommend submitting a lead credit request with one of the following reasons provided:

• Invalid contact information – a lead that has a disconnected or wrong phone number AND an undeliverable email address.
• Intra-Program duplicate lead – a lead that is from the same customer within a specific timeframe, where both leads are received through the Nissan Enterprise Lead Management programs that a dealer is currently enrolled in.
• Fictitious customer name – a lead that includes a bogus customer name. This can include a celebrity name, vulgar language, or text that could not be considered an actual name (example: asdfgh).
• Suspect comments – a lead that includes comments that lead you to believe that the lead is not from a valid customer. Please describe why the comments are suspect when you submit the lead credit request.
• Other – if a dealer receives a lead that is invalid for a reason other than those outlined above, it should be submitted under the reason of “Other”. This may include receiving a lead for a model that is no longer in production or receiving a lead that is outside the mileage parameters of our program.

The Nissan ELMS programs do not require long-term contracts and offer flexibility for program adjustments through the ELMS Analytics Tool. The only program with a specific cancellation policy is the Third Party Leads Program, which is outlined as follows:

• Dealerships that request to unenroll from the ELMS Third Party Leads Program before or on the 10th of the month will officially be unenrolled at the end of that month.
  • Example: If a dealership requests to unenroll on January 3rd, the dealership will continue to receive and pay for TPLs until January 31st.
• Dealerships that request to unenroll from the ELMS Third Party Leads Program after the 10th of the month will officially be unenrolled at the end of the following month.
  • Example: If a dealership requests to unenroll on January 11th, the dealership will continue to receive and pay for TPLs until February 28th.

The ELMS system operates in conjunction with NissanUSA.com, seamlessly updating sales, service, and express hours of operation to ensure that a dealer’s hours are accurately reflected on the OEM website. Additionally, maintaining the correct hours of operation within our system helps ensure that response times are reported accurately within our Analytics Tool.

To update your dealership’s Hours of Operation and ensure that they are populating correctly on NissanUSA and accurately calculating your dealership’s lead response times within ELMS Analytics, please follow the click path below:

• NNA Net - My Links - Dealer Operations - Nissan NABR Program - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - Dealer Information - Hours of Operation - Make wanted updates - Fill out your contact information (Dealer Contact, Dealer Title, Dealer Phone Number, Dealer Email Address) - Click Submit - The dealer will receive a confirmation email once the changes have been made.

The ELMS system integrated with NissanUSA.com, automatically updating to reflect a dealership’s status during holidays. Maintaining the correct holiday schedule within our system also ensures that response times are accurately reported in our Analytics Tool. Nissan observes the following holidays, and updates are only required if a dealership plans to remain open on these days.

• New Year’s Day
• Martin Luther King Jr. Day
• Presidents’ Day
• Memorial Day
• Independence Day
• Labor Day
• Thanksgiving Day
• Christmas Eve
• Christmas Day

To update your dealership’s Holiday schedule and ensure that your dealership’s status is accurately reflected on NissanUSA.com, as well as to properly calculate your dealership’s lead response times within ELMS Analytics, please follow the click path below.

NNA Net - My Links - Dealer Operations - Nissan NABR Program - External Tools, Dealer Tools (pop-up blockers must be disabled, as this will open in a new tab) - Dealer Information - Holidays - Deselect Holidays that your dealership intends to be open - Fill out your contact information (Dealer Contact, Dealer Title, Dealer Phone Number, Dealer Email Address) - Click Submit - The dealer will receive a confirmation email once the changes have been made.

Please reach out to the Nissan Digital support team at (833) 215-7463 or info@nissandigitalprogram.com. The team is available to assist Monday through Friday, from 7 AM and 6 PM Central Time, and are dedicated to providing support in any way possible within a timely manner.

Buy@Home is Nissan’s digital retailing solution that offers a comprehensive Digital Retail experience, helping dealers drive traffic 24 hours a day, generate qualified leads, and increase conversions. Key benefits include entry points on NissanUSA.com and dealer Tier 3 websites, guaranteed trade valuations, integrated incentives, and the ability for consumers to complete finance/lease contracts online.

As the sole approved OEM digital retailing platform, this solution has a number of benefits that no other solution can offer. This includes:

• Comprehensive marketing support on Tier 1 and Tier 3 properties and aligns with all Nissan advertising guidelines
• Dedicated backend data and proprietary web services ensuring inventory has accurate and timely pricing/incentive data
• Dealer content management portal (Atlas) offers ability to personalize features, enable functions, CTAs, and view all customer lead and shopping behaviors
• Access to an enterprise reporting platform with unparalleled transparency and insights into customer behavior
• In-Tool messaging and email garage alerts that send timely updates to customers based on their shopping activity further engaging them

Digital retailing technology is advancing rapidly. Nissan has developed this solution to distinguish our experience from current offerings. With industry-leading capabilities and strong OEM branding, Nissan Buy@Home provides unparalleled opportunities to differentiate your dealership.

We follow all ADF guidelines and have worked with all major CRMs to ensure compatibility and customizations. Dealers can view consumer shopping behavior, including selected vehicles, trade valuations (if applicable), and any finance/credit applications submitted via the backend dealer portal. Dealers can connect with customers through the portal or transfer information to the CRM, allowing dealers to continue working the deal through their established process.

Yes, both consumers and dealers can access the tool on mobile devices. Consumers can start or complete their entire purchase experience via mobile device. Dealers have the ability to access and experience Buy@Home on mobile devices as well. The backend dealer portal can also be accessed on mobile devices.

To enroll in the Buy@Home program, go to https://www.nissandigitalprogram.com/enroll-form/

1. Click 'Enroll Now'
2. Select the package & add-ons
3. Click 'Update Cart'
4. Click 'Checkout'
5. Provide Dealer/Contact information & click 'Submit'

You will receive a confirmation email from Nissan-eCommerce@nissan-usa.com with more information.

Yes, these items as well as many other personalizations including F&I Standard rate markups are managed within the dealer portal.

Utilizing multiple trade valuation sources to get to fair market value, vehicles are fully guaranteed* - which eliminates risk to the consumer and the dealer. The dealer then has the choice to retain the vehicle or sell it at auction.

• If the dealer keeps the trade: The customer receives the value of the appraisal and the vehicle is moved to the dealer inventory at the appraised value.
• If the dealer rejects the trade: The customer receives the value of the appraisal. The Buy@Home Provider is notified within 7 days of the sale that the dealer elects to not retain the vehicle and the dealer sells this vehicle at auction. In the event the value is less than that provided during the trade valuation, the dealer will be made whole based on the appraised value.

*Conditions Apply - contact Nissan-eCommerce@Nissan-USA.com for more details

The dealer should first verify the trade was accurately represented by the customer. If not, the dealer can reject or re-value the trade based on correct information. If the trade was accurately represented, the dealer has no risk, even if invoking the guarantee. If the dealer feels the trade was undervalued, they can put more money into it, but it will no longer be a guaranteed value.

Dealers can choose how to handle. Dealers can manage new, CPO, or used vehicle pricing within the dealer portal. Additionally, the Nissan tool integrates with several inventory management platforms, including: vAuto, MaxDigital, and HomeNet.

To ensure accurate pricing, including core and external incentives, consumers must create an account that includes: name, address, email, and phone number. However, a customer can interact with Buy@Home without creating an account.

The "My Garage" feature allows consumers to save vehicles of interest, build new and multiple deals and access at another time. If a vehicle is sold, the tool marks it as no longer available and an email notification is sent to the customer.

Yes, our tool can push and pull to DMS providers CDK and Reynolds & Reynolds.

Buy@Home has been built to work as an in-store solution to assist at any point along the car buying process. It’s made to allow the customer to shop online and resume in-store at any point in the process. Dealer staff have a multitude of tools and best practices at their disposal including the allnew Fast Pass QR codes and the ability to create accounts for phone-ups and walk-in customers to continue their journey at their own pace. Additionally, it is integrated and fully operational with NCAR.

Digital Retail allows dealers to expand their physical footprint into rural areas but also allows for dealers in rural areas to reach customers outside of their typical footprint. By offering a full end-to-end experience, Nissan retailers enable consumers to select a vehicle, value their trade (if applicable), apply for financing, execute their contract (if applicable), and schedule delivery. It meets the customer where they are and is available at any time.

The Nissan Digital Retail solution is a brand-differentiating exclusive tool for Nissan dealers. At this time, there are no plans to extend its use to other brands.

While dealers are encouraged to utilize Buy@Home, at this time, there is no mandate to participate.

The Nissan Digital Retail solution is competitively priced at $1,795, offering significantly more capabilities than the most expensive alternative, which costs over $2,000. While cheaper options are available, they require many additional feature add-ons to equal the Nissan tool and thus lack the full end-to-end experience and Tier 1 branding support that drives traffic for dealers including integrations with the OEM and NMAC.

Nissan does not request or receive blanket indemnification from dealers. The only indemnification in the participation agreement applies if the dealer fails to comply with the agreement, causing NNA to defend itself due to those non-compliant actions. The agreement states: “Nothing herein shall require dealer to indemnify NNA against claims asserted against NNA by a consumer, governmental entity, or other Nissan dealer arising from the operation of the CarSaver Platform.”

The dealer, not Nissan, sets the price for all vehicles. Buy@Home facilitates a 1:1 interaction between the dealer and the customer, allowing the dealer to price vehicles as they choose. BAP, which governs advertised prices outside Buy@Home, only establishes a "floor" for the advertised price, and the dealer is free to advertise any price above that floor.

Dealers have complete flexibility and control with the Buy@Home platform. They can set prices, choose lenders, mark-ups, F&I products, and decide how to interact with customers. The platform provides real-time visibility of all customer actions, enabling dealers to determine the best time to reach out and integrate the platform into their processes as they see fit.

Dealers can choose from many lenders, but applications are sent to a total of 5 (NMAC plus 4), including their preferred prime and/or sub-prime options. This prevents unnecessary inquiries on the consumer's credit report. Dealers can also choose to send applications to other lenders on a customer-by-customer basis via the back-end.

Targeted incentives are applied only if the customer obtains and enters a verified claim code into the platform. College Grad and Military incentives require the same dealer verification as in the showroom. The dealer sees every customer action, and the final deal structure is always approved by the dealer and pushed to the customer.

Nissan does not send leads from Buy@Home; dealers capture their own leads. The Tier 1 inventory search remains unchanged. When customers build a vehicle on Tier 1 and search for matching inventory, NissanUSA.com defaults to "sort by relevance" within 50 miles of the entered zip code. All dealer inventory appears regardless of Digital Retail platform participation. Dealers using Buy@Home have an "Estimate Your Payment" CTA/button in addition to the "Contact Dealer" and "Get Trade-In Value" links available to all dealers.

Nissan continues the ongoing effort to support our dealers, maximize leads, and improve customer engagement. The Buy@Home platform provides a more seamless experience for dealers and customers, working to pair the online actions with those that take place and/or move to in-store, creating a flexible shopping experience with collaborative deal discussions. Additionally, by driving awareness of Buy@Home, we expect to attract new customers to the brand, similar to a new product launch.

Buy@Home recognizes all state "wet signature" laws. In states with these laws, dealerships obtain the required documents according to state regulations.

Nissan has created a comprehensive marketing kit that is available in Nissan Artwork. Additionally, we have multiple guides that provide step-by-step instructions on how to implement Buy@Home into your dealership’s processes that are available in Dealer360.

We have found that the best customer experience keeps the customer on your website and reduces clutter by offering a streamlined list of CTA’s. We have introduced Boost+ to help address this. It’s a groundbreaking tool designed to significantly enhance the volume and quality of dealer leads, online conversions, and profits. For a video preview of Boost+ you can click here: https://carsaver.wistia.com/medias/iuxim78wiv

While a demo site is unavailable, you can reach out to Nissan-eCommerce@nissan-usa.com and a demo can be scheduled to walk through the platform and answer any specific questions.

Nissan is fully committed to supporting every dealer throughout our program partnership. For immediate information on our digital retailing solution, contact our Digital Retail Team at Nissan-eCommerce@nissan-usa.com. After enrollment, participating dealers will have access to 24/7 support resources throughout their contract.