Program Resources
Website Best Practices
For the majority of online shoppers, their initial interaction with your dealership and brand occurs through your dealership's website. As one of the most powerful digital assets at your disposal, your website plays a pivotal role in attracting new customers and driving business growth. To maximize its impact, it's essential to optimize your site with strategies that engage visitors and elevate their experience. Below are key best practices and to consider when enhancing your dealership's website.
Website Best Practices Guide Vol. 1 Website Best Practices Guide Vol. 2Lead Management
Internet leads represent a significant opportunity for automotive dealerships, as they often indicate a strong intent to purchase. Given the importance of these leads, it is essential to follow up promptly, professionally, and thoroughly to maximize conversion rates. To fully leverage these opportunities, dealerships should implement strategic best practices. Below are enrollment forms and informational documents to get you started on the road to success!
Enterprise Lead Management - New Dealer Agreement Lead Management - Programs Lead Management - Third Party Leads Lead Management - CRM Providers Lead Management - Lead Credit Review Process